Embrace the Paywall Future – Because it’s Coming

For several years now we all have lived in luxury, enjoying free content on the Internet that’s paid for through ads and data mining, with no paywall to contend with. But, as many prominent media outlets have noted, things are beginning to change.

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Unless You're Monitoring the Media, You're Missing Out

In college, I had a journalism professor ask our class how many of us had signed up for Google Alerts as a media monitoring tool to support our coverage areas. Aging myself a bit, Google Alerts was a relatively new idea then. All the same, when no one in the class raised their hand, we all got scolded. It’s a painful memory.

Luckily, I never forgot the core tenets of that lesson. Media monitoring is crucial for anyone with a media life, including healthcare tech companies. If you don’t know what is being said about your area of expertise, it’s hard to keep up with the conversation. And, more importantly, unless you’re actively keeping an eye on what the web is saying about you, you can miss out on valuable media coverage, not to mention all the insights hidden within the coverage you didn’t get.
 

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Agility PR

Have Press Releases Seen Their Day?

I'm quoted in this blog:

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What Star Wars and Loot Boxes Can Teach Us About Avoiding a PR Crisis

If you follow the world of video games like I do, you’re familiar with Electronic Arts (EA), a wildly successful, publically traded, developer/publisher whose industry prominence has earned them exclusive licenses to some of the world’s biggest brands, including the NFL, UFC, and Star Wars. EA is no stranger to controversy, be it a conflict over pricing or their purchase of smaller development talent. However, in late 2017, the company’s stock took a $3 billion hit after their latest controversy became a full-blown PR crisis, prompting legislative action that equated EA’s business practices to gambling, in addition to a major drop in consumer sales.

While the situation now stands as a shining example of a communication failure, the truth is, things should never have spiraled out of control. Hidden within this PR nightmare are lessons to be learned for communication professionals in every industry on how to better manage a crisis.

  

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