In public relations, there’s a lot of talk about a company’s brand and its messaging – the ideas and public imagine the institution and its representatives. The value cannot be overstated.
Messaging and branding give a company its identity, making it appear
“human” in the eyes of people. It gives anyone interacting with a
company or organization an identity they can latch onto and work with.
A
loyalty to your messaging and branding as a company is important.
However, things are changing. If you’re an individual, even a CEO, the
rules are not quite the same.
