In this time of uncertainty over the Covid-19 pandemic, the seriousness of the issue presents a variety of social, economic, and health challenges for all of us.
While practicing “social distancing,” many of us are often glued to news services, looking for the latest updates, valuable survival tips, words of wisdom, and glimmers of hope. For me, as media relations professional, it presents some distinct challenges both functionally – that is, the success of my ability to pitch media and earn placements – and ethically, since I’m a person with a social obligation to my peers.
I want to offer some tips to navigate a unique media landscape where only one story is on everyone’s mind. Now, more than ever, all of us in marketing and public relations must think about everything we’re doing before we do it.
