Day in the Life: What does a Media Relations Expert Do?

What does a media relations manager do?

When asked what I do for a living I typically reply with “public relations,” and if people don’t know what that means, to simplify the conversation I’ll say “marketing.” Both are true. But as anyone who works in this space will understand, the full truth of it is “media relations.”

Basically, my role acts as a liaison between my clients and the media, facilitating interviews, writing pitches, and ultimately managing relationships with editors and outlets. There are a lot of moving parts.

What’s the typical day of a media relations professional like? Let me break it down:

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Ethical Wins: Navigating Media Relations in a Pandemic

In this time of uncertainty over the Covid-19 pandemic, the seriousness of the issue presents a variety of social, economic, and health challenges for all of us.

While practicing “social distancing,” many of us are often glued to news services, looking for the latest updates, valuable survival tips, words of wisdom, and glimmers of hope. For me, as media relations professional, it presents some distinct challenges both functionally – that is, the success of my ability to pitch media and earn placements – and ethically, since I’m a person with a social obligation to my peers.

I want to offer some tips to navigate a unique media landscape where only one story is on everyone’s mind. Now, more than ever, all of us in marketing and public relations must think about everything we’re doing before we do it.

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