What does a media relations manager do?
When asked what I do for a living I typically reply with “public relations,” and if people don’t know what that means, to simplify the conversation I’ll say “marketing.” Both are true. But as anyone who works in this space will understand, the full truth of it is “media relations.”
Basically, my role acts as a liaison between my clients and the media, facilitating interviews, writing pitches, and ultimately managing relationships with editors and outlets. There are a lot of moving parts.
What’s the typical day of a media relations professional like? Let me break it down:
