Blogs are great for marketing and for making nice with search engines, especially in the healthcare and biotech industries. But they’re more than that. A blog is an opportunity to hone messaging. You can send it to journalists and customers as a reference. Or, you can use it as a space to really discuss something you or your company feels strongly about. But, there’s a lot of competition out there, and standing out can be a serious challenge. Below are five simple tips to optimize your blog and create content worth reading.
