Building relationships with journalists takes time. Smashing them to pieces takes little time at all.
One terrible, irrelevant pitch and you could end up on a journalist’s blacklist – and that isn’t where you want to be. Because as any good media relations guru will tell you, we need journalists more than they need us.
To build strong relationships – and maybe fix bad ones – there are some basic rules of the road anyone out there sending pitches should follow, lest you end up in the SPAM folder – where email goes to die!
