For several years now we all have lived in luxury, enjoying free content
on the Internet that’s paid for through ads and data mining, with no
paywall to contend with. But, as many prominent media outlets have noted, things are beginning to change.
Showing posts with label Media Monitoring. Show all posts
Showing posts with label Media Monitoring. Show all posts
Wednesday, September 12, 2018
Thursday, May 24, 2018
Unless You're Monitoring the Media, You're Missing Out
In college, I had a journalism professor ask our class how many of us had signed up for Google Alerts as a media monitoring tool to support our coverage areas. Aging myself a bit, Google Alerts was a relatively new idea then. All the same, when no one in the class raised their hand, we all got scolded. It’s a painful memory.
Luckily, I never forgot the core tenets of that lesson. Media monitoring is crucial for anyone with a media life, including healthcare tech companies. If you don’t know what is being said about your area of expertise, it’s hard to keep up with the conversation. And, more importantly, unless you’re actively keeping an eye on what the web is saying about you, you can miss out on valuable media coverage, not to mention all the insights hidden within the coverage you didn’t get.
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Agility PR
Agility PR
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