Showing posts with label Star Wars. Show all posts
Showing posts with label Star Wars. Show all posts

Wednesday, January 24, 2018

What Star Wars and Loot Boxes Can Teach Us About Avoiding a PR Crisis




If you follow the world of video games like I do, you’re familiar with Electronic Arts (EA), a wildly successful, publically traded, developer/publisher whose industry prominence has earned them exclusive licenses to some of the world’s biggest brands, including the NFL, UFC, and Star Wars. EA is no stranger to controversy, be it a conflict over pricing or their purchase of smaller development talent. However, in late 2017, the company’s stock took a $3 billion hit after their latest controversy became a full-blown PR crisis, prompting legislative action that equated EA’s business practices to gambling, in addition to a major drop in consumer sales.

While the situation now stands as a shining example of a communication failure, the truth is, things should never have spiraled out of control. Hidden within this PR nightmare are lessons to be learned for communication professionals in every industry on how to better manage a crisis.
  

Sunday, November 4, 2012

Disney's Lucasfilm Deal May Be Good For Star Wars Fans

When I first heard that the Walt Disney Corporation purchased Lucasfilm and the Star Wars franchise, I was ready to Occupy Disney in protest, and I’m sure there are millions of fans who would have joined me. I was shocked. I sat stunned in my room, cuddling my Wicket doll and wishing it was all just a bad dream.
 
Episode VII? I didn’t want an Episode VII! Hell, I didn’t even want the prequel movies, but I guess George Lucas was going to shove them down my throat no matter what. To be fair, his marketing machine did do a great job of making me believe I only knew part of the story, and he did pocket a ticket purchase from me for all three of those below-average films.
It was then that I had my epiphany: if George Lucas wasn’t in charge of Lucasfilm anymore, then George Lucas couldn’t pollute the original Star Wars trilogy ever again. And that’s a huge plus, one that a Blu-ray collection absent of Star Wars reminds me of each and every day.

Tuesday, April 3, 2012

Why Changing the Mass Effect 3 Ending Would Be Bad for Video Games






"With its compelling cinematic setting, the Mass Effect series stands as an example of how video games can be great works of art. Changing the ending only reinforces the beliefs of video game naysayers, who insist that games are nothing more than mindless entertainment." 








I'll start by speaking frankly: video games are not respected as an art medium. There's no doubt that gaming is on the rise; sales continue to break records year after year. Yet, video games still aren't getting the same recognition from the mainstream as other forms of media entertainment.

I use the word "entertainment" because I think that's how video games are viewed by a lot of people, particularly the older generations. Still, I don't think that gamers can solely blame crotchety old folks for being closed-minded to the medium. It's up to gamers of all ages to prove to non-believers that video games have evolved since the arcade era and are no longer just mindless distractions.

For every game that is made just for fun, there is another game that focuses on creative art direction. For every game with no story, there's another with a compelling narrative, filled with rich characters and themes. Video games are just as much of an art medium as film, music, and literature -- we just have to prove it. The first way to accomplish this is for the gamers themselves to treat video games as art, and not just view them as a commercial product. Yes, I think video game consumers share a huge chunk of the blame.

Recently a petition addressed to BioWare arrived in my inbox. The petition called for a new ending to Mass Effect 3, citing outrage over the game's actual ending. While I wasn't completely satisfied with the Mass Effect 3 ending, I didn't for a second consider signing such an asinine petition.