A Blog on Blogs: 5 Tips for Every Health Tech Blogger

Blogs are great for marketing and for making nice with search engines, especially in the healthcare and biotech industries. But they’re more than that. A blog is an opportunity to hone messaging. You can send it to journalists and customers as a reference. Or, you can use it as a space to really discuss something you or your company feels strongly about. But, there’s a lot of competition out there, and standing out can be a serious challenge. Below are five simple tips to optimize your blog and create content worth reading.

 

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Day in the Life: What does a Media Relations Expert Do?

What does a media relations manager do?

When asked what I do for a living I typically reply with “public relations,” and if people don’t know what that means, to simplify the conversation I’ll say “marketing.” Both are true. But as anyone who works in this space will understand, the full truth of it is “media relations.”

Basically, my role acts as a liaison between my clients and the media, facilitating interviews, writing pitches, and ultimately managing relationships with editors and outlets. There are a lot of moving parts.

What’s the typical day of a media relations professional like? Let me break it down:

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Avoid These Common Mistakes on Award Applications

 

Winning an award is a big deal, especially in the health tech and life sciences space. The exposure not only earns a company, thought leader, or product media attention, but the prestige of an award also carries bragging rights that open doors for new partnerships and customers across the healthcare ecosystem. As with anything coveted in this world, winning an award is hard work and not everyone gets to leave with a trophy. However, a great application will maximize the chances of winning.

Nearly every healthcare award requires a written application – a chance to inform the judges on who you are, what you do, and why you deserve to win. If you want an award application to stand out from all of the others in the stack, it’s best to identify these all-too-common errors and remedy them before you hit submit.

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Leaping over Media Interview Pitfalls

 

A media briefing or interview is an important chance to reach a wider audience. Furthermore, it’s a chance to exercise your communication skills, enhance your message, and go beyond the press release. Every interview is a chance to have a conversation with another knowledgeable person and develop your resume as a notable thought leader.

Over my time as a newspaper correspondent, magazine editor, and media relations professional, I have conducted and sat in on hundreds of media briefings and interviews. And, honestly, most of them go fine. The ones that don’t go well (where it isn’t the media member’s fault – which it sometimes is!) usually are a result of a spokesperson tripping into three common pitfalls:

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