For many, social media is a mysterious beast. In part because it’s such a
new means of communication, but also because the primary social media platforms
we all use and love – Facebook, LinkedIn, and Twitter – can feel like a
sea of noise in which developing best practices to engage human users
(as opposed to the spam bots) inherently brings with it some challenges.
That said, social media marketing in today’s world is a must if you
want to engage potential clients, spread the word about what your
company is doing, and support your brand with a robust online presence.
