Covering news, events, and clinical research in healthcare

 

I've been writing for Innovate Healthcare since August 2023, serving as Editor of Health Imaging and as a contributing writer for other brands (HealthExec and Radiology Business). 

Check out the link below to see my work. 

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Magazines About Literally Everything

Several years ago I worked as a writer, editor, and photographer (also a social media manager) at a marketing company that produced custom publications for various businesses. Below are some examples. If you scour this blog, you'll find several others.

There are dozens of these magazines in the wild, each released in print with a digital backup. These were handed out by service technicians, sales reps, and displayed in lobbies. I have never seen these particular issues, but I recognize my work in them.

They're fun. Check them out:

• Crystal Clear Vol. 4 Issue 2
• Crystal Clear Vol. 5 Issue 1
  
• Comfort Zone
• Plumbing & Air Today 
• Cool Comfort
• Hearing Reimagined Vol. 1 Issue 3
• Hearing Reimagined Vol. 2 Issue 1
• Hearing Reimagined Vol. 3 Issue 1
  

 

A Blog on Blogs: 5 Tips for Every Health Tech Blogger

Blogs are great for marketing and for making nice with search engines, especially in the healthcare and biotech industries. But they’re more than that. A blog is an opportunity to hone messaging. You can send it to journalists and customers as a reference. Or, you can use it as a space to really discuss something you or your company feels strongly about. But, there’s a lot of competition out there, and standing out can be a serious challenge. Below are five simple tips to optimize your blog and create content worth reading.

 

Read the Full Blog Here 

Day in the Life: What does a Media Relations Expert Do?

What does a media relations manager do?

When asked what I do for a living I typically reply with “public relations,” and if people don’t know what that means, to simplify the conversation I’ll say “marketing.” Both are true. But as anyone who works in this space will understand, the full truth of it is “media relations.”

Basically, my role acts as a liaison between my clients and the media, facilitating interviews, writing pitches, and ultimately managing relationships with editors and outlets. There are a lot of moving parts.

What’s the typical day of a media relations professional like? Let me break it down:

Read the Full Blog Here