For companies looking to breathe new life into a PR or marketing
campaign, product launches are exciting, as is news on awards or other
recognition. But, nothing is more powerful than an advocate who can
praise your company without sounding like an insider – yes, I’m talking
about customers. Customer spokespersons are the special sauce of any PR
campaign.
Media relations pitching is challenging to say the least. Editors are
busy people. Writers and journalists are often on the run, facing tight
deadlines and email boxes that absolutely never get read down to zero.
When pitching a potential story, getting an editor to open your email
is already a challenge, albeit one that can be overcome with a good
subject line and some follow-up phone calls. But believe it or not,
that’s the easy part.
